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Project Highlights
- Developed a custom WordPress theme and matched UI styling to the main Skip for Business site, ensuring brand consistency.
- Set up a homepage slider that could feature either the latest articles or editor-selected content, with slider controls automatically hidden when only one article was featured.
- Seamlessly integrated a Salesforce signup form so visitors could subscribe to the related e-newsletter.
- Designed the single article layout to include related posts, helping users easily discover similar content.
- Built a fully responsive interface using Tailwind CSS, ensuring a smooth experience across mobile, tablet, and desktop.
- Added dynamic pagination to help users browse post archives without needing to load everything at once, while still remaining SEO-optimized.
- Implemented bilingual functionality (English and French) using the WPML plugin so translators could add their work in a user-friendly fashion.
- Integrated Google Analytics and Hotjar for ongoing SEO and UX insights.