Project Highlights

• Collaborated with the creative team on mockups and translated them into a custom WordPress theme.
• Enabled the theme to support multiple countries, each with distinct branding requirements.
• Implemented flexible multilingual options per region using either WPML or Google Translate, depending on local needs.
• Added a homepage content selector on the back-end so non-technical editors could easily choose featured news and help articles.
• Built the Help Hub using custom post types, allowing custom taxonomy and editor-controlled trending articles.
• Created a Driver Stories section powered by custom post types and Advanced Custom Fields for structured story content.
• Set up an advent calendar giveaway plugin, including a daily holiday-themed quiz with submissions sent to Google Sheets via Zapier for easy management.
• Built a fully responsive interface using Tailwind CSS, ensuring a smooth experience across mobile, tablet, and desktop.
• Integrated Google Analytics and Hotjar for ongoing SEO and UX insights.